Keynote – SexTech: Understanding the Current Landscape and Opportunities for Growth

Sexual pleasure and wellness have offered business opportunities since the very earliest days of commerce. Every new technological breakthrough from the printing press to photography, to moving pictures to the internet has inspired parallel development specific to sexual pleasure and/or understanding. The current Sex Tech landscape is experiencing a boom fueled by multiple factors. Understanding the changing opportunities, customer needs, and social influences shaping Sex Tech will help you develop and/or grow your business.

Some factors to be addressed during this keynote include:

  • The intersections of sexual pleasure and personal wellness
  • How rapid technological iteration is impacting Sex Tech development
  • The roles of both content and devices in meeting the needs of a more inclusive spectrum of needs.

 

  • Anita Little, Features Editor, Playboy

Medical Drivers for Sex Tech Innovation and Adoption: How Collaboration Between Medical Professionals and Entrepreneurs Can Support Legitimacy

One of the reasons that the Sex Tech industry has so often been relegated to the realms of vice is that sexual pleasure has been de-prioritized by medical professionals. More recently however, medicine and academia have re-invigorated efforts to address the biological causes of sexual challenges. During this session urologist Dr. Matthew Zielgelmann will discuss opportunities for collaboration between medical professionals
and sex tech entrepreneurs with a particular focus on:

  • Current issues related to male sexual health
  • What he sees from patients as unmet needs
  • How to use clinical data to advance sex tech market

 

  • Dr. Matthew Zieglemann, Assistant Professor of Urology, The Mayo Clinic

Successful Strategies for Overcoming Marketing Challenges in the Sex Tech Industry: Influencers, Content and PR

Increasing Sex Tech adoption has not yet successfully removed the stigma related to public conversations and acceptance of sexuality. Many social networks and public spaces refuse to advertise any product that could be potentially considered sexual. This session will use the understanding of these challenges as a jumping-off point to dig into:

  • How to Best Understand your customer in order to target marketing effectively
  • PR strategies that build your brand outside the boundaries of typical marketing channels
  • Native advertising and influencer marketing approaches that tell your story without triggering sensors
  • Learn the content that customers want now
  • Understand how to develop professional-quality content

 

  • MaryEllen Reider, Marketing Director, Yarlap
  • Maddy Siriouthay, CCO & Co-Founder, Ovee
  • Mia Davis, Founder & CEO, Tabu
  • Shakun Sethi, Founder, Tickle.Life

PR, Influencers, Native Advertising and Other Marketing Strategies the Succeed for SexTech

Increasing Sex Tech adoption has not yet successfully removed the stigma related to public conversations and acceptance of sexuality. Many social networks and public spaces refuse to advertise any product that could be potentially considered sexual.

This session will use the understanding of these challenges as a jumping-off point to dig into:

  • How to Best Understand your customer in order to target marketing effectively
  • PR strategies that build your brand outside the boundaries of typical marketing channels
  • Native advertising and influencer marketing approaches that tell your story without triggering censors

 

  • MaryEllen Reider, Marketing Director, Yarlap
  • Maddy Siriouthay, CCO & Co-Founder, Ovee

Developing Content that Connects with and Converts Customers

The lines between SexTech, Erotic Entertainment, and Informational Content about Intimate Wellness are blurry, particularly in the eye of vice vigilantes. Therefore content creators need to master the skills of reaching and connecting with customers so that you foster growth through loyal fandom and word of mouth.

  • Learn the content that customers want now
  • Gain an analytical approach to when and what you share
  • Understand how to develop professional-quality content

 

  • Mia Davis, Founder & Ceo, Tabu
  • Gina Guttierez, Co-Founder & CEO, Dipsea
  • Shakun Sethi, Founder, Tickle.Life

A Generational Understanding of Sex Tech Needs and Adoption

Sex is not just a young person’s game, humans of all ages need to understand their intimate wellness in order to achieve pleasure and maintain their health. Emerging organizations are developing products that improve not just sex at any age, but also help people of all generations to better understand their own bodies.

This session offers:

  • An overview of current trends in generational wellness
  • Strategies for pinpointing your customer base and their particular needs
  • Marketing messages that resonate with your target audience

 

  • Lyndsey Harper, MD, Founder/CEO, Rosy
  • Alessandra Henderson, CEO & Co-Founder, Elektra Health

 Moderator: Kathrin Folkendt, Founder & CEO, FemTech Insider

Fireside Chat: Protecting Privacy with the advent of Data collection, Apps and Connected Devices

Sex Tech has gotten onto the quantifiable-self train with new devices that collect data and help users to better understand themselves. These technological advents offer both risks and benefits.

During this session you will learn:

  • How to protect the privacy of customers using connected devices and apps
  • The benefits of providing customers with data about their sexual habits
  • The future of app-connected sex tech

 

  • Liz Klinger, Co-Founder, Lioness
  • Moderator: Jen Caltrider, Content Strategy Lead, Mozilla

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