Increasing Sex Tech adoption has not yet successfully removed the stigma related to public conversations and acceptance of sexuality. Many social networks and public spaces refuse to advertise any product that could be potentially considered sexual.
This session will use the understanding of these challenges as a jumping-off point to dig into:
- How to Best Understand your customer in order to target marketing effectively
- PR strategies that build your brand outside the boundaries of typical marketing channels
- Native advertising and influencer marketing approaches that tell your story without triggering censors
- MaryEllen Reider, Marketing Director, Yarlap
- Maddy Siriouthay, CCO & Co-Founder, Ovee